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Case Study:

“SoundCare provides us with promotional messages we can change every month at a reasonable cost. We can’t create a print ad, TV, or radio commercial every month.”

Marcia Diaz de Villegas,
Director of Marketing
and Public Relations
Miami Children’s Hospital

Vericom Provides AHRQ Director, Dr. Clancy Advice Columns on Navigating the Healthcare System
Atlanta, GA (March 2009) – Vericom Corporation extends its partnership with the Agency for Healthcare Research and Quality (AHRQ). A series of advice columns written by AHRQ Director Carolyn Clancy, MD, can now be found through Vericom’s HealthLink e-newsletter. Brief, easy-to-understand advice columns for consumers to help navigate the health care system address important issues such as how to recognize high-quality healthcare, how to be an informed healthcare consumer, and how to choose a hospital, doctor, and health plan.

Vericom currently offers its clients PSAs recorded by Dr. Clancy on timely and relevant healthcare topics and disseminates these recordings via its SoundCare on-hold messaging product. By furthering this relationship with AHRQ, Vericom serves as an important source and conduit for information on healthcare quality. Healthcare marketers can take Dr. Clancy’s advice and make it useful and practical for consumers on a local level by connecting her information to their hospitals’ services, physicians, events, and more.

By linking AHRQ information via Vericom’s web site, www.vericom.net, and Vericom’s e-newsletter HealthLink, hospital marketers can let employees and physicians know what quality information their patients are reading about. “HealthLink, ChannelCare and SoundCare help bridge the communications gap for different healthcare audiences and enable marketers to uniquely and proactively address questions about quality for each of their audiences,” says Robert J. Loeb, President and CEO, Vericom.

“My column helps consumers navigate the health care system so they can be active participants in their own healthcare. Improving communication between patients and clinicians is critical to improving the public’s health and healthcare quality,” says Dr. Clancy.

Communication helps consumers make informed decisions as well as connects healthcare audiences with information that is critical to delivering quality care. “We can help hospitals make sense of the information consumers are receiving on quality so they can, in turn, make a connection to their community,” adds Loeb.

Vericom’s ChannelCare digital signage and SoundCare on-hold messaging enable hospitals and health systems to better promote their service lines, improve patient safety, support branding efforts, recruit employees, and increase patient satisfaction. Vericom has been exclusively serving healthcare providers with real-time, turnkey communications solutions for 20 years. For more information call 800-800-1090 or visit www.vericom.net.