| |
|
|
|
|
| CONTACT US |
| 1.800.800.1090 |
| Click here to contact us or have more information sent to you. |
 |
Case Study:
“SoundCare provides us with promotional messages we can change every month at a reasonable cost. We can’t create a print ad, TV, or radio commercial every month.”
Marcia Diaz de Villegas,
Director of Marketing
and Public Relations
Miami Children’s Hospital
|
 |
|
|
|
 |
|
| Audience-Centered Content Reigns With Vericom’s ChannelCare Turn-key Visual Messaging |
 |
|
October 2007
Contact: Kara Tarantino, Director of Marketing, Vericom: 800-800-1090
Atlanta, GA – Vericom Corporation is expanding its audience-centered healthcare communications offerings with ChannelCare turn-key visual messaging. Having installed and tested ChannelCare at more than a dozen metro Atlanta sites for DeKalb Medical, Vericom is now offering ChannelCare to healthcare facilities nationwide. “We have managed every element of digital signage for more than a year and have overcome many challenges presented by the unique communications needs of the diverse audiences in a large health system,” says Robert J. Loeb, President and CEO, Vericom. “The learning experience for us with this product in this industry is unparalleled, and we know hospitals should not tackle this medium alone.”
DeKalb Medical launched ChannelCare system-wide in 2006 when it was experiencing organizational changes to ward off any misperception that changes were about cost reductions and cuts. Having entrusted Vericom with SoundCare on-hold messaging for years, DeKalb naturally looked to Vericom for its visual messaging solution. “With ChannelCare, we were able to ‘push beyond’ the paralysis that sometimes occurs with restructuring,” says Cheryl Iverson, Vice President of Business Development and Marketing, DeKalb Medical. “By delivering high impact, visual messages on monitors at three campuses, we were able to increase morale and patient satisfaction, improve care, and foster an enhanced sense of community.”
ChannelCare’s benefits surpass those of the competition due to Vericom’s knowledge of the healthcare environment and its understanding of the challenges marketers face in communicating with diverse consumer, employee, and physician audiences. “Our hardware and software capabilities are strong and highly competitive,” says Loeb. “But what truly distinguishes us is our content and how we guide healthcare marketers in effectively communicating quality initiatives or the importance of process to physicians, or support patient education efforts to help employees stay prepared for Joint Commission visits, for example.”
Having already established a comprehensive on-hold messaging health library for SoundCare, Vericom is keenly positioned to offer clients robust audience-centered visual content. A DeKalb Medical survey (white paper to be published in 2008) demonstrates ChannelCare’s ability to uniquely connect audiences with content that relates to where those audiences are waiting. “Our situational and contextual audience-centered content is what will give us a leg up on the competition,” adds Loeb. “And our 18 years exclusively in the healthcare industry tells us what we need to do to ensure our clients’ success.”
Vericom Corporation has been providing communications solutions via SoundCare on-hold messaging and other audio tools to healthcare providers for 18 years. ChannelCare turn-key visual messaging is Vericom’s newest healthcare communications solution. Vericom products offer clinically correct health content and point of care communications for millions of consumers, physicians, and employees who contact and work at healthcare organizations nationwide every day.
|
|
|
|
|
|
|
|
