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Akron General Medical
Center |
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| New Business - SoundCare increases customer base for Akron General’s core services |
| Promoting Smaller Service Lines - Akron uses SoundCare to promote specialty care centers that have limited marketing budgets |
| Keeping the Community Informed -SoundCare educates callers on everything from service lines to construction projects |
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| "SoundCare gives our specialty care services a marketing vehicle they wouldn’t have otherwise. These departments are very happy with the exposure and the results SoundCare yields." |
Mary Brackle,
Director of Marketing |
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| AKRON GENERAL MEDICAL CENTER |
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Akron General Medical Center drives
business for core and specialty
services with SoundCare |
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A 537-bed not-for-profit teaching hospital, Akron General Medical Center serves more than one million consumers throughout Northeastern Ohio. Akron General’s core business comes from its regional referral centers in cardiology and vascular, cancer, women's health, and orthopaedic and rehab care. By educating and informing callers on hold and in queue with Vericom’s SoundCare, Akron General is not only able to increase its customer base for these core services, but it can also cost-effectively drive business for its numerous specialty care centers including critical care, stroke, sleep disorders, and diabetes, among others.
The specialty care centers at Akron General are just as important as the centers of excellence. However, justifying the return on investment for these services, given a limited marketing budget, is difficult. Marketing dollars tend to be prioritized and distributed among the core service lines. Fortunately, limited funds do not hamper Akron General’s ability to cost-effectively support and promote their specialty centers month after month with SoundCare.
"When costly marketing materials such as print or television cannot be dedicated to our smaller, less profitable services, SoundCare is always available," says Mary Brackle, Director of Marketing for Akron General. "SoundCare gives our specialty care services a marketing vehicle they wouldn’t have otherwise. These departments are very happy with the exposure and the results SoundCare yields."
For example, SoundCare promoted Akron General’s Level I Trauma Center during National Trauma Month in May. These SoundCare messages were successful in educating callers about the trauma center and what it offers the community, as well as raising the level of consciousness about injury prevention.
Additionally, during a recent construction project, SoundCare was able to provide call-to-action messages to better guide callers through the construction, facilitating a seamless transition for patients and visitors. "SoundCare enabled us to convey the communication necessary to ensure continuity during this large changeover," says Joe Jerek, PR and Media Relations Manager. "Furthermore, our departments truly appreciate our ability to routinely support and recognize their efforts through SoundCare."
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