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| Norton Healthcare |
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| High ROI – SoundCare accounted for 39% of the responses for a cardiology campaign |
| Providing Additional Business – Norton uses SoundCare to promote service lines to consumers already using their services |
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| "We discovered that when we compare call source information (how callers found out about an event or campaign) with actual calls received in the call center, the return on investment for SoundCare is exceptional compared to other marketing tools." |
Betty Hart,
Marketing Manager |
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| NORTON HEALTHCARE |
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| SoundCare Extends Norton’s Marketing Message to Thousands of Callers A Day |
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Norton Healthcare is Kentucky's largest not-for-profit healthcare provider, with over 2,000 physicians in more than 40 locations, including five hospitals.
Vericom currently serves 38 Norton facilities, including hospitals, physician offices, and urgent care centers with SoundCare on hold messages and VoiceBlast, voicemail communications. Vericom solutions allow Norton to extend their marketing programs to the thousands of callers they encounter each day, providing numerous opportunities to develop additional revenue.
Norton Healthcare's marketing team has become very skilled in using SoundCare to promote their profitable service lines and centers of excellence to callers on hold. Norton's marketing strategy includes targeting callers who are already using one of their services, and thus have a good feeling about Norton Healthcare. For example, Norton's focus in promoting their cardiology evaluations and cancer screenings is to get current consumers to use additional services.
Recently, Norton ran one particular cardiology campaign and found that 39% of the cardiology calls they received in their call center for that quarter were prompted by SoundCare messages. According to Betty Hart, Marketing Manager for Norton Healthcare, "We discovered that when we compare call source information (how callers found out about an event or campaign) with actual calls received in the call center, the return on investment for SoundCare is exceptional compared to other marketing tools."
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