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| Phoebe Putney Memorial Hospital |
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Promoting The
Mission – via the phone, SoundCare helps Phoebe Putney promote their mission of delivering the finest healthcare service to all in need at the lowest possible cost, to a mostly rural, lower income population |
| Speaking Directly to the Community – Vericom’s SoundView interviews allow the CEO to speak to callers about the core of the hospital’s mission, helping them understand what it means to have access to Phoebe Putney’s services |
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| “We understand the value of ‘hold time’ and recognize the opportunity it presents to reinforce our mission. SoundCare promotes our mission, and we know people come away knowing more about us from SoundCare messages” |
Jackie Ryan,
Director of Corporate Communications |
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| PHOEBE PUTNEY MEMORIAL HOSPITAL |
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Phoebe Putney Successfully Promotes
Mission With SoundCare |
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Phoebe Putney Memorial Hospital, a 450-bed nonprofit hospital in Southwest Georgia, has never swayed from its founding mission established in 1909 – to deliver the finest healthcare service to all in need and to do so at the lowest possible cost. Still, one of the most difficult challenges Phoebe Putney faces as a nonprofit hospital is how to effectively promote their mission to the communities they serve.
It is important that those in the surrounding communities understand how Phoebe Putney provides guaranteed access and a continuum of care to all individuals regardless of their financial circumstances. In order to reach a largely rural, lower income population with this message, Phoebe Putney uses Vericom’s SoundCare on hold and in queue messages as an integral part of their layered and multifaceted approach to marketing their mission. Every time callers are placed on hold, they gain a better understanding of how Phoebe Putney’s mission benefits the community and their access to quality healthcare.
“We understand the value of ‘hold time’ and recognize the opportunity it presents to reinforce our mission. SoundCare promotes our mission, and we know people come away knowing more about us from SoundCare messages,” says Jackie Ryan, Director of Corporate Communications for Phoebe Putney.
Phoebe Putney also uses interviews with hospital leaders to let callers know how the hospital gives back to the community. Vericom’s SoundView interviews provide the perfect platform. “SoundView has enabled our CEO to speak to callers in his own voice about the core of our mission, adding another dimension to our layered approach to marketing,” adds Ryan.
Educating a community about the value of having a nonprofit healthcare provider right in their own backyard is an ongoing process. “Through a consolidated marketing effort that includes SoundCare, we are able to inform people that we are a safety net provider guaranteeing their access to care,” says Ryan.
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