| Wilson Medical Center (WilMed), a 317-bed hospital in Wilson, North Carolina, uses SoundCare to convey important information to its community, laying the foundation for exceeding patient expectations long before consumers become patients. Wilson Medical Center builds relationships through an extensive community focus and raises and tracks awareness of their facility and services using SoundCare to ensure a positive hospital interaction. Wilson Medical Center provides exceptional personalized care and effective communications with patients after hospitalization, so patients will return when they need future healthcare services.
A hospital's ability to connect to its community long before a consumer becomes a patient is key. Creating this bond requires effective, ongoing communication. SoundCare has been an integral part of how Wilson Medical Center approaches healthcare, enabling them to inform callers about its services and activities including: wellness programs, community education, screenings, and informal medical forums called "Doctor Talks." "SoundCare educates our community and lets them know what is going on, helping to drive patients to our hospital," says Lisa Briley, Director, Marketing and Development. "It is an important piece of our whole marketing campaign."
"Callers have registered for "Doctor Talks" and blood drives, and have purchased bricks and baby medallions through our foundation, all because of messages they have heard on SoundCare," says Leigh Woodruff, Marketing and Development. SoundCare allows people to support our efforts in real time and we are able to track its success department by department."
SoundCare helps Wilson Medical Center stay ahead of the competition by communicating its focus on personalized customer service and individualized care. Through SoundCare, consumers learn how this focus leads to a more positive patient experience before, during and after hospitalization. "Each unique aspect of our care, from food services, to patient care, to how we educate our community before and after they come through our doors, is critical to our ability to attract patients," says Briley. "SoundCare educates our community, helping us build stronger relationships."
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