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October 2008
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National Breast Cancer Awareness Month
October 2008
For more than 20 years, The National Breast Cancer Awareness Month (NBCAM) campaign has worked to increase awareness of breast cancer and of the importance of detecting the disease in its earliest stages. Through measures such as mammography screening, clinical breast examination, and breast self-examination, women can improve their odds of survival by detecting breast cancer at an earlier, more treatable stage. A key message of this year’s campaign is that women over 40 should have an annual mammogram screening—their best chance of detecting breast cancer early.

SoundCare can help you communicate cost effectively with your calling audiences. Here are some examples of how SoundCare can be used to raise awareness of breast cancer and the need for early detection:

  • Create a SoundView message from an interview with a breast cancer survivor who can testify to the importance of early detection and to the care received at your facility
  • Advertise mammography clinics or reduced cost screenings sponsored by your organization, along with any public awareness events you have planned
  • Make your public aware of advanced technology available at your facility for breast cancer detection and treatment
  • Use SoundCare messages to differentiate your breast cancer treatment program from the competition
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    Sample SoundCare Message

    "A key message for National Breast Cancer Awareness Month in October is that women over the age of 40 should have annual mammograms. Mammograms are an important part of early detection of breast cancer. Earlier detection gives women a chance for a better treatment outcome. Schedule your next mammogram today."

    SoundCare® messages can be customized in many ways. If you are a Vericom client and would like to see this message written in the context of prevention, treatment, educational events, or from any other perspective, please call Vericom Customer Relations at 800-800-1090.

     
         


     
    For more information about National Breast Cancer Awareness Month, contact:

    National Breast Cancer Awareness Month
    Susan Nathanson
    National Campaign Coordinator
    Burson-Marsteller
    233 North Michigan Avenue
    14th Floor
    Chicago, IL 60601
    312-596-3557
    www.cancer.org