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January 2008
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National Glaucoma Awareness Month
January 2008
National Glaucoma Awareness Month is celebrated in January to support education, screening, and research about glaucoma— a group of diseases which can damage the optic nerve and cause impaired vision or blindness. Prevent Blindness America is a volunteer eye health and safety organization with the mission to "prevent blindness and preserve sight” by sponsoring observances such as National Glaucoma Awareness Month.

Over 2 million Americans age 40 and older have been diagnosed with glaucoma. Initially these persons have no symptoms. As glaucoma progresses however, peripheral and straight – ahead vision is lost. The following persons are at increased risk of developing glaucoma: African Americans over the age of 40, persons over the age of 60, and persons with a family history of glaucoma.

Glaucoma is not treatable after vision has been lost. However, in the early stages, treatment options are available with medication, laser trabeculoplasty, or surgery. Regular dilated eye exams are essential for early recognition and treatment of glaucoma.

Vericom can help you communicate in a cost-effective manner with your internal and external customers about glaucoma. Here are some examples of how SoundCare can be used to raise awareness this important issue.

  • Create a SoundView message from an interview with an opthalmologist or an ophthalmic surgeon
  • Create a SoundView interview with a glaucoma patient treated at your facility
  • Promote your eye health screenings
  • Use SoundCare to differentiate your eye health services with your competition
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    Sample SoundCare Message

    "When fluid pressure builds up in the eye, a group of eye diseases called glaucoma occurs. Glaucoma may cause vision loss and blindness. Routine screenings are important, as there are very few early stage symptoms. Dilated eye exams can detect glaucoma in the early stages, when medications or surgical procedures can be used to decrease the pressure and prevent vision loss. For more information about glaucoma, please talk with your doctor."

    SoundCareŽ messages can be customized in many ways. If you are a Vericom client and would like to see this message written in the context of prevention, treatment, educational events, or from any other perspective, please call Vericom Customer Relations at 800-800-1090.

     
         


     
    For more information about National Glaucoma Awareness Month, contact:

    Prevent Blindness America
    211 West Wacker Drive
    Suite 1700
    Chicago, IL 60606