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Featured Case Study:

“Like radio, print ads, and direct mail, SoundCare is an integral part of our marketing strategy. It provides a significant return on investment for Emory Healthcare.”

Una Hutton-Newman,
Sr. Director of Emory Healthcare Marketing

NEWSLETTER SIGNUP
HealthLink
Newsletter Archives
2010
January Social Media, Marketing and Public Relations – What’s the link?
February Managing a crisis in the new media world
2009
December The power of consistency
November The right communications tools align audiences with your patient safety goals and impact behavior
October Twitter and the Business of Healthcare
September Emerging Issues: Q&A for healthcare marketers
August Getting Started in Social Media...And Why You Should
July Staying up to date on the H1N1 Virus
June Creating Opportunity During Times of Conflict
May Revisiting the Total Patient Experience
April Time spent today will pay off in better connections tomorrow
March Developing your own Gold Standard
February Adding value to the patient experience
January Staying the course, but still moving forward
2008
December It's always all about service!
November Do you know what your message is?
October Looking at ways to get marketing and finance together
September Strategically marketing price to increase value
August Looking beyond healthcare to energize hospital brands
July Are consumers really in the driver's seat?
June Promote and support your mission
May Harness the power of Word of Mouth
April Looking at the Total Patient Experience
March Make the Case for Cause Marketing
February Health Information Technology: What's on the Horizon?
January Finding the GPS for Healthcare ROI


 
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