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| Measuring ROI Made Easy |
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Tracking and measuring marketing's ROI has been a popular topic in hospital marketing circles for years. Like you, I've listened to many presentations and read a lot of articles on the subject. The fact remains, however, that most hospital marketers still struggle in this area.
Our article this month provides some good basic steps to ensure that you are able to capture and track the value of your efforts. Enjoy.
Robert J. Loeb, President & CEO
Vericom Corporation
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| 10 Steps to Build Business and Increase
Market Share |
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| Over the past few years, every healthcare CEO I have spoken with has lamented about the lack of a return on their investment in marketing programs. These leaders understand where the money is going, but they aren't aware of what they've gained as a result of the spending. Measuring ROI is not complex, but you do have to have some fundamentals in place if you are going to know exactly what you are getting in return.
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| Read the full article - Powered by HealthLeaders |
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| Case Study: Vericom Fills Communications Gaps for University of Alabama at Birmingham (UAB) Health System |
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Vericom's SoundCare and the call center are two necessary tools that the UAB Health System needs to track ROI. By using SoundCare to promote profitable service lines, screenings, and health observance-related events, UAB knows exactly what it gets in return from its SoundCare investment. |
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| Read the complete UAB Health System Case Study |
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| Frequently Asked Questions (FAQ) |
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How can SoundCare drive revenue at my organization?
SoundCare is a time-tested and proven source of revenue. Promoting your high profile service lines to callers on hold and in queue exposes them to millions of additional, qualified consumers each year. Often times callers contact our clients about one issue, and end up inquiring about a service line they heard about from a SoundCare message. Don't forget about your smaller, less profitable service lines either. While your core services often get the lion's share of the marketing budget, your smaller lines always have a voice with SoundCare. SoundCare is an effective, flexible, and inexpensive way to get the word out about all of your service lines.
SoundCare can also promote screenings, educational events, and clinical trials that lead to referrals for your top service lines. You can also announce the addition of a physician, equipment, or a new wing that supports a particular service line or event.
SoundCare has a proven return on investment by directing callers to:
• Utilize your profitable service lines
• Register for events
• PMake appointments
• Schedule screenings
• Fill clinical trials
• Fill job openings
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