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| Engaging
employees with web 2.0 |
This month, we
continue to spotlight web 2.0 in healthcare and
offer a second article in a series by Janet
Guptill. The focus is on employees and what it
takes to keep newer employees as well as more
experienced employees engaged in today's
technology enhanced work environment. We hope
you find this information enlightening as well
as useful.
Enjoy this month's edition of
HealthLink. | |
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The Vericom Institute for
Learning (VIL) is all about Building
Indispensable Relationships one client
at a time. At Vericom, we continually seek to
learn about your challenges in healthcare and
how we can help you improve your communications
and relationships with your patients and
consumers, employees, and physicians.
Engaging employees with Web
2.0
In this era of mass
collaboration, networks like MySpace, FaceBook,
and Wikipedia are revolutionizing our media,
culture, and the economy. Web 2.0 tools are
increasingly invading the workplace and
employees are using blogs, wikis, people finders
and other tools to collaborate and form ad hoc
communities independent of time, distance, and
organizational boundaries. The next generation
of employees, known as the "Net Generation,"
will bring a whole new mindset to the workplace,
with their innate knowledge of IM, text
messaging, and social networks, among others.
As described in Don Tapscott and Anthony
Williams book, Wikinomics , the Net
Generation's concept of work involves speed,
freedom, openness, innovation, mobility,
authenticity, and playfulness. Given these
attributes, is your hospital prepared for this
new breed of employee? Do you have leaders who
are capable of orchestrating peer networks,
managing virtual teams, and harvesting
distributed knowledge? Do you have an intranet
to keep employees engaged and current?
A
critical investment for any hospital is to
develop is a set of web-based collaboration
tools that adapt to the habits of workplace
teams and social networks rather than the other
way around. Catholic Health Initiative's (CHI)
"Knowledge Transfer & Learning" space
provides its 65 member hospitals with access to
knowledge communities, leading management
practices, and lessons learned from system-wide
initiatives. Child Health Corporation of
America's (CHCA) "MyCHCA" website provides its
41 member hospitals with access to quality
improvement collaborative resources, peer group
discussion forums, and "performance accelerator"
tools. Employees benefit from these tools as
they face common management problems, enabling
them to save time and money by sharing lessons
learned, re-using one another's resources, and
avoiding critical missteps.
Even with
this new generation of employees, employers need
to embrace traditional or more experienced
workers to make them feel comfortable using
these new tools and to show them how they can
benefit from using them. It is best to start
with existing collaboration forums, such as
project teams, management team meetings, or
cross-facility peer affinity groups, and
incrementally incorporate web-based
collaboration tools in addition to face-to-face
meetings, group conference calls, and video
conferencing.
Current workplace
problems, such as the nursing shortage among
others, are likely to continue and will be
further compounded by the changing roles of all
hospital workers as new technologies are
adopted, information is increasingly digitized,
and systems are automated. Is your hospital
technologically savvy so you can be more
proactive in addressing your key issues? Are you
ready for the Net Generation, as well as able to
manage the expectations and training of
experienced employees? Does your culture reflect
Web 2.0?
Janet Guptill, President, KM At
Work, Inc.
janet.guptill@kmatwork.com
www.kmatwork.com
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Room for
Improvement in Workforce Performance? |
| Given the severe
labor shortage that healthcare organizations
(HCOs) already face (and which is projected to
become far worse over time), their ability to
get the most out of the employees they already
have is clearly a major contributor to their
success. A recent report offers some
significant, even startling insights into how
much room there may be for improvement in
employee and, as a result, HCO
performance. |
| Read the full article powered
by HealthLeaders | |
SoundCare
increases marketing opportunities for Robert
Wood Johnson University Hospital
Rahway |
| Robert Wood Johnson
University Hospital Rahway (RWJUHR) has been
effectively using SoundCare for years to promote
its services, new centers and programs, and
national health observances it supports on a
local level. The marketing team has used
SoundCare to introduce people who call about one
procedure or event to the hospital's other
services. |
| Click here to read full case study
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This Month:
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| Brought to you by the
VIL |
by Janet Guptill
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Robert Wood Johnson
University Hospital Rahway
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Upcoming Health
Observances
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SoundCare Focus
Group
We need your feedback.
Please join our SoundCare focus group this fall.
For more information, email marketing@vericom.net. |
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FAQ |
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What is
ChannelCare?
ChannelCare is
Vericom's digital visual messaging system, an
essential communications link to your most
valuable audiences: patients and consumers,
employees, and physicians. ChannelCare targets
people where they wait, work, and congregate.
Vericom offers custom content with the highest
quality graphics and animations. Here are a few
benefits of ChannelCare:
Keeping patients informed increases
their satisfaction
"What to expect" messages delivered
to waiting areas relieve anxiety
Preventive care content provides
easy-to-remember reminders
Content follows Joint Commission guidelines
for effective patient communications
Recognition messages empower and inspire
employees
Physician-centered content keeps
doctors routinely informed |
| More
FAQ's | |
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