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Health Observances:
2004-05 Health Observances Calendar Highlights.
December:
National Drunk and Drugged Driving Prevention Month
Safe Toys and Gifts Month
January:
Cervical Health Awareness Month
National Volunteer Blood Donor Month
Vericom clients have full access to our Health Observances Calendar.
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Access the Health Observances Calendar.
Please call 800-800-1090 if you need a password or have forgotten yours.
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Choosing and submitting SoundCare messages is now easier than ever!
Visit the client section of the Vericom web site for our NEW and IMPROVED SoundIdeas submission process. |
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| Access More Frequently Asked Questions (FAQ) |
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Spend Marketing Dollars Wisely and
You'll Reach Your Goals
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Too often in the boardroom, marketing programs are viewed as income drains rather than investments.
In today's consumer driven marketplace, effective marketing is more important than ever. This is why hospital marketers must be sure that their programs are on target and showing results. Our article this month outlines some basic tips on how to ensure the success of your marketing programs.
Robert J. Loeb, President & CEO
Vericom Corporation |
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| Healthcare Marketing: How Not To Squander Precious Dollars |
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In a recent Fortune magazine article, Peter Drucker wisely points out that marketing and innovation are the only things that matter-everything else is just cost. And now, with the injection of consumerism in healthcare, marketing is becoming more important than ever to healthcare organizations. Consumers are becoming more educated about their healthcare options and that means marketing will be a larger factor in an otherwise apathetic industry.
Healthcare marketing can readily be seen in action. In addition to attracting subscribers, commercial payor organizations are using marketing to position their innovation and expertise. Provider organizations, for profit or not, are using marketing to pitch their latest health services and treatment centers. And we all know that life science companies understand the value of marketing through their liberal use of advertising, promotions, workshops, and news media.
The bad news is, however, that a fair portion of marketing dollars in healthcare are wasted and squandered. Marketing investments are poorly chosen, not strategic, and are not living up to their return on investment potential.
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| Read the full article - Powered by HealthLeaders |
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| Case Study: Vericom Helps Erlanger Get the Most Out of Every Marketing Dollar
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As one would imagine, the volume of calls coming into Erlanger's six campuses is staggering--roughly 20 million per year. While Erlanger works hard to ensure that callers are not on hold or sitting in queue for long, the sheer number of calls coming in every day sometimes makes it unavoidable. Early on, callers placed on hold listened to music or general "please continue to hold" messages. As you might guess, this solution provided little real value.
Seven years ago, Erlanger began using Vericom's SoundCare on hold and in queue messaging solution to educate and inform these callers, adding a valuable dimension to Erlanger's marketing programs by extending them to thousands of qualified consumers every day.
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| Read the complete Erlanger Case Study |
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| Frequently Asked Questions (FAQ) |
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How can SoundCare impact your bottom line?
Vericom clients who track their return on investment know SoundCare gets callers' attention and inspires them to action. SoundCare messages not only provide health education but prompt callers to schedule screenings, make appointments for services, and register for events.
In a typical month at Emory Healthcare, Georgia's largest healthcare system, SoundCare generated 42 physician and service line referrals, 199 referrals for classes and events, and 18 referrals for clinical trials. The total new revenue from those calls was $28,985!
What can SoundCare do to increase revenue for your profitable service lines? Here are some examples:
· Have you recently upgraded your imaging equipment? Tag a message about digital mammography with a number prospective patients can call to schedule a mammogram.
· Are your heart surgeons perfecting minimally invasive valve repair surgeries? Let your callers know about it and provide a number they can call to schedule a consultation.
· Does your Wound Care Center offer hyperbaric medicine? Provide callers with a phone number for more information.
· Do your staff dermatologists use Narrow Band UVB to treat psoriasis? Encourage your callers to set up an appointment.
For more information on how to get maximum return on your SoundCare investment, call us at 800-800-1090.
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