| A complex and diverse health system like Wyoming Valley Health Care depends on powerful communications channels, like that offered by Vericom's SoundCare, to provide continuity across both internal and external communications programs.
Wyoming Valley Health Care System is located in Northeastern Pennsylvania and includes the area's largest acute care hospital, Wilkes-Barre General Hospital, and the leading behavioral health hospital, First Hospital Wyoming Valley, located in the Nesbitt Memorial Medical Center. Wyoming Valley continually seeks to improve communications to help secure their reputation as a healthcare leader. Like many health systems, Wyoming Valley has, over the years, undergone facility and service changes that, at times, may have lead to confusion among patients, physicians, and employees. The marketing team has utilized SoundCare's on hold and in queue communications programs on many different levels to simplify and clarify these changes for their calling audiences.
The transitioning of key services to one centralized site in order to improve the access to, and quality of, comprehensive health care presents a communications challenge. Educating internal and external audiences about such changes can be daunting given the intricacies of a large health system. "If the information is too overwhelming, and we can't explain it well, people tend to become confused. SoundCare helps sort things out and clarify the complexities of our system for everyone," says Kimberley Kindler, Special Projects Coordinator.
Knowing their image and reputation are largely influenced by their ability to communicate effectively to internal and external audiences, Wyoming Valley Health Care System uses SoundCare to target their marketing messages. "Every month we use SoundCare to support our wide spectrum of marketing and advertising. We fully capitalize on the diverse ways we can use SoundCare to get our message across," adds Kindler.
SoundCare also provides Wyoming Valley with the opportunity to manage their communications cost-effectively, because they can readily change messages when desired, unlike other types of media. "We regularly use SoundCare to recruit new employees, promote and further brand our service lines, promote health observances, and encourage registrations for screenings and events. SoundCare's clarity and continuity are vital to our communications efforts," says Kindler. "SoundCare helps to further support and sustain our communications efforts; ultimately enhancing both our culture and our reputation."
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