 Scotland Health Care System in Laurinburg, North Carolina is dedicated to delivering high quality and compassionate care, increasing its community's health awareness, and ensuring employees would never want to work anyplace else. While communicating important healthcare information to the community is an important role for Vericom's SoundCare, Scotland Health Care System also sees SoundCare as a very effective tool for increasing employee satisfaction. By recognizing physicians, associates, and volunteers, the System boosts internal morale and lets the community know of the quality and dedication of its staff. An added benefit-Scotland Health Care System has discovered through its employee recognition program that satisfied employees attract patients.
Scotland Health Care System believes in not only rewarding and recognizing associates, but in also working with the associates to help them become better professionals, fueling corporate culture. "We have used SoundCare to highlight our Nurse of the Year and our Allied Professional of the Year Awards programs. Through SoundCare, our community can also call in and comment on physicians who exhibit exemplary compassionate care during our annual Doctor of the Year contest," says Melisa Ciarrocca, Director of Physician Recruitment and Marketing. "By allowing us to recognize employees, SoundCare educates our community about the important individuals who deliver exceptional care in our health system."
Scotland Health Care System heavily markets its physicians to the community and has used SoundCare to promote its outstanding provider directory, which merited an Aster Award in 2005 for excellence in medical advertising. Capitalizing on the educational and promotional opportunities that callers waiting on hold presents, the System has been able to instill confidence in patients and consumers that they are making the right choice as SoundCare delivers important information about physician credentials and experience.
To further increase the effectiveness of their communications, Marketing has used Vericom's SoundView interviews in their monthly on hold programs. "Using the voice of our administration or physicians to communicate directly with callers is very effective. The SoundViews really connect us to our callers. It makes a big difference, and the impact is even greater," says Ciarrocca.
By providing the forum through which Scotland Health Care System can recognize associates, improve communications, and strengthen relationships, SoundCare gives them an edge in attracting more patients. "SoundCare is the thread that ties all of our marketing and communications efforts together," adds Ciarrocca . "It enhances all we are trying to accomplish here at Scotland Health Care System."
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