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Health Observances:
2005 Health Observances Calendar Highlights.
January:
Cervical Health Awareness Month
National Volunteer Blood Donor Month
February:
AMD/Low Vision Awareness Month
Kids E.N.T. Health Month
National Burn Awareness Week - February 6-12
National Women's Heart Health Day - February 18
Vericom clients have full access to our Health Observances Calendar.
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Access the Health Observances Calendar.
Please call 800-800-1090 if you need a password or have forgotten yours.
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Choosing and submitting SoundCare messages is now easier than ever!
Visit the client section of the Vericom web site for our NEW and IMPROVED SoundIdeas submission process. |
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Marketing Your Mission is Important - Today
More
Than Ever
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There's no doubt that nonprofit hospitals are under fire these days regarding everything from collection practices to their tax exempt status. Since the media often paints an unflattering picture of this debate, it's up to hospital marketers to set the record straight.
A good way to do this is to market your mission. Let the communities you serve know about the value you provide. Our focus this month is how to do just that.
Robert J. Loeb, President & CEO
Vericom Corporation |
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| Three Steps to Start Marketing the Mission
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Marketing for nonprofit hospitals is in a real pickle these days. Most of their marketing consists of promoting high revenue centers of excellence and service lines, which sends a message to the community that hospitals are businesses looking to make money. And then those same potential patients are being hit with messages in the media about lawsuits against nonprofits due to their collection practices, and public reviews of tax-exempt status by government regulators.
Now is the time for nonprofit hospitals to start marketing their mission. Letting the community know about the hospital's contribution to the community's healthcare can help fend off potential backlash. That was not done in the past because there was not an urgent need to do so. And hospitals frankly wanted to concentrate on practicing good healthcare and following their mission not necessarily publicizing their accomplishments.
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| Read the full article - Powered by HealthLeaders |
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| Case Study: Large Nonprofit Hospital, Phoebe Putney, Successfully Promotes Mission with SoundCare |
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Phoebe Putney Memorial Hospital, a 450-bed nonprofit hospital in Southwest Georgia, has never swayed from its founding mission established in 1909 -- to deliver the finest healthcare service to all in need and to do so at the lowest possible cost. Still, one of the most difficult challenges Phoebe Putney faces as a nonprofit hospital is how to effectively promote their mission to the communities they serve.
It is important that those in the surrounding communities understand how Phoebe Putney provides guaranteed access and a continuum of care to all individuals regardless of their financial circumstances. In order to reach a largely rural, lower income population with this message, Phoebe Putney uses Vericom's SoundCare on hold and in queue messages as an integral part of their layered and multifaceted approach to marketing their mission. Every time callers are placed on hold, they gain a better understanding of how Phoebe Putney's mission benefits the community and their access to quality healthcare.
"We understand the value of 'hold time' and recognize the opportunity it presents to reinforce our mission. SoundCare promotes our mission, and we know people come away knowing more about us from SoundCare messages," says Jackie Ryan, Director of Corporate Communications for Phoebe Putney.
Phoebe Putney also uses interviews with hospital leaders to let callers know how the hospital gives back to the community. Vericom's SoundView interviews provide the perfect platform. "SoundView has enabled our CEO to speak to callers in his own voice about the core of our mission, adding another dimension to our layered approach to marketing," adds Ryan.
Educating a community about the value of having a nonprofit healthcare provider right in their own backyard is an ongoing process. "Through a consolidated marketing effort that includes SoundCare, we are able to inform people that we are a safety net provider guaranteeing their access to care," says Ryan.
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| Read the complete Phoebe Putney Memorial Hospital Case Study |
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| Frequently Asked Questions (FAQ) |
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What is the advantage of using the "Client Login Section" at www.vericom.net ?
Once you're registered, you can:·
Select SoundIdeas messages quickly and easily via the Web, including custom message requests.
· Read the full text of SoundIdeas messages before choosing them and print a copy of the messages you choose for internal routing.
· Learn how to get more bang for your SoundCare buck -- click on "More SoundCare Applications".
· Are you a new client, or are you presenting the concept of SoundCare to a new CEO? Click on "Launching SoundCare Internally" for a letter you can use to make clear how SoundCare supports your communications efforts.
· Access the latest production calendar so you'll know due dates for each stage of the production process.
· Get tips for writing SoundCare messages.
· How are we doing? Click on "Suggestion Box" to send us your confidential comments.
· Find a written explanation of the production process.
If you haven't already registered to use our Website, call your client relations rep at 1-800-800-1090 and get your user ID and password today!
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