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| Going Beyond the Ordinary |
| This month, we look at what it takes to be an innovator and the value of innovation in healthcare. Looking at how we think and having the courage to go where others have not gone before, is what innovation is really all about. As we begin a new year, why not take the time to see how you can do things differently, and inspire innovation in yourself and those around you. |
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| Value Innovation to Win in Healthcare |
| Healthcare organizations face tremendous change in the next decade. A significant driver of this change is attributable to consumers who are increasingly responsible for their healthcare purchases. Consumers are seeking value--the axis of service, results and price. Healthcare can learn much from the retail industry, which operates in an ever more value-driven environment. |
| Read Part 1 powered by HealthLeaders |
| Read Part 2 powered by HealthLeaders |
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The Courage to Innovate
Joe Calloway |
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If someone at your organization suggests a new idea and everyone agrees it's a good idea, then chances are it probably is, in fact, a good idea. But what is the likelihood that the idea is truly innovative? The reason we don't innovate is that truly innovative ideas are invariably met with resistance, and sometimes even downright scorn and derision. We say it's crazy, it's never been done that way, it'll never work. And, so we play it safe and do only those things that will produce, at best, a slight improvement.
Innovation means you go first. Innovation means trying something without knowing for sure whether or not it's going to work. Innovation takes courage and the willingness to let go of the way you've always done things. Some organizations think that innovation means doing what their industry leaders do. It's not. That's called copying, and it assures that the best you'll ever attain is second place.
We need to take another long look at those ideas that at first seem impractical or impossible. The mantra of truly successful organizations is, "What if? Why not?" Innovation means taking the first steps towards seemingly unreachable goals in order to put possibility in motion. It is as Goethe wrote, "Whatever you can do or dream you can begin it. Boldness has genius, power, and magic in it."
There's nothing wrong with tweaking or making small improvements. But to create significant improvements and to become a true leader in your field, you must have the courage to innovate. We forget that the most outrageous innovations, once they are accepted, become the way everyone knows it's done. What were once impossible ideas are now the way we conduct business everyday. |
| More about Joe Calloway |
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Recognizing Outstanding Employees with SoundCare Reaps Great Rewards for Scotland Health Care System |
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| Scotland Health Care System innovatively uses SoundCare to reward and recognize associates and sees the benefits in an improved corporate culture. SoundCare uniquely reaches the heart of the community by educating callers about the important individuals who deliver exceptional care every day. |
| Click here to read full case study |
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| This Month: |
| Value Innovation to Win in Healthcare |
| by Joe Calloway |
| Scotland Health Care System |
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How can SoundCare help marketers become more innovative in the way they communicate with callers?
Given the numerous and varied types of messages SoundCare offers, SoundCare provides an unparalleled opportunity for marketers to innovate:
Have your CEO, CMO, or a patient speak directly to callers in their own voices
Inform audiences about diabetes awareness or enable callers to register for a blood pressure screening the moment they contact your organization
Thank your community for their support and recognize groups
Cross sell your service lines and get patients to use additional services
With SoundCare, your opportunities to communicate with your captive audiences are only limited by your imagination.
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