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Health Observances:
2005 Health Observances Calendar Highlights.
March:
American Red Cross Month
National Sleep Awareness Week - March 28-April 2
April:
IBS (Irritable Bowel Syndrome) Awareness Month
National Infant Immunization Week - April 23-30
Vericom clients have full access to our Health Observances Calendar.
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Access the Health Observances Calendar.
Please call 800-800-1090 if you need a password or have forgotten yours.
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Choosing and submitting SoundCare messages is now easier than ever!
Visit the client section of the Vericom web site for our NEW and IMPROVED SoundIdeas submission process. |
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| Access More Frequently Asked Questions (FAQ) |
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| HealthLink Newsletter Archive |
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| How do You Know if Your Marketing Matters?
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If I had a nickel for every time I heard a hospital marketer say, "I would love to track the ROI of my marketing programs, but we're not there yet," I really could retire early. The truth is that they can't afford not to track the success or failure of their programs. It all starts with identifying the right metrics,
then continually testing and measuring your tactics.
I hope that you enjoy this issue of HealthLink.
Robert J. Loeb, President & CEO
Vericom Corporation |
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| Increase Marketing ROI by Establishing Metrics
and Testing Your Tactics |
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I recently received a brochure for what was billed as a healthcare marketing award competition. I eagerly opened it only to find that it really was a healthcare advertising award competition. The competition was not seeking marketing plans and detailed results. It was soliciting the tactical end products of those plans, the brochures, advertising and other peripheral materials. And what was being measured? Not results but looks - layout and design, typography and production.
Pretty is nice, but does it get results? That is not necessarily a rhetorical question. If your strategic marketing plan has determined that these advertising and collateral tactics are indeed the right ones, then the brilliant production of these pieces is paramount to achieving results.
The production is only part of the equation. Without reliable metrics to measure whether those materials are pushing your message, then all you end up with are boxes of pretty paper.
Most campaigns fail. Smart marketers establish and test different versions of campaign pieces to assure that the most actionable ones are implemented.
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| Georgia's Largest Healthcare System Tracks Results with SoundCare |
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The Marketing team at Emory Healthcare in Atlanta, Georgia is focused on measuring the results of the programs they generate. They know that their success
is rooted in their ability to understand which marketing programs ultimately drive revenue for Emory Healthcare.
A critical component of Emory's marketing plan that has shown a tremendous return on investment is Vericom's SoundCareŽ on hold and in queue communications solution. Recently, Emory Healthcare tracked 259 referrals for physicians, events, and clinical trials, and over $28,000 in revenue from a single month's SoundCare program.
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| Read the complete Emory Healthcare Case Study |
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| Frequently Asked Questions (FAQ) |
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Physicians at my hospital do not like to listen to music while they are on hold. Why would they want to hear health-related messages?
In this growing age of consumer driven healthcare, patients are demanding more knowledge, better treatment options, and better access to care. SoundCare offers healthcare providers an opportunity to help meet that demand with clinically credible messages that supply health education, updates on new treatment options, and information on how to access services.
SoundCare drives return on investment for profitable service lines and programs. Its flexibility allows facilities to immediately welcome new physicians and encourage patients to call for appointments. Physicians have the ability to speak directly to the calling public through SoundView recordings on health education topics, clinical trials, or new treatment options.
For more information on how SoundCare can help physicians and hospitals meet mutual needs, give us a call at 1-800-800-1090.
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