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| Looking Beyond the Baby Boomers |
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Aging Baby Boomers have garnered quite a bit of press over the last few years with regard to how they will affect our healthcare system. While there is no doubt about the impact this generation will have, don't get caught not looking ahead to the generations to come.
Our article this month focuses on how to market healthcare services to Generation Y. I hope you enjoy it.
Robert J. Loeb, President & CEO
Vericom Corporation
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| Reaching the Next Generation of Healthcare Consumers |
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| The aging of the baby boomers has captured the attention of healthcare companies as a bonanza of marketing opportunities. Yet, while it's true that this affluent generation will be spending millions in its pursuit of good health and driving demand for a wide range of healthcare products and services, industry marketing strategies should not be so focused on this immediate opportunity that they neglect to build market share and brand equity with the up-and-coming healthcare purchasers--Generation Y. Also known as "Millennials" or "Echo Boomers," Generation Y consists of the group of people born between 1977 and 1994. As a generation of consumers, they follow "Generation X" (1965 to 1976) and the Baby Boomers (1946 to 1964). Numbering at least 60 million and representing about $200 billion in annual spending, this generation is the largest consumer group in U.S. history. Every market segment, including healthcare, can and should be vying for their dollars. Whereas marketing to Generation Y may have previously been considered "teen marketing," that is no longer the case. It is a coming of age of a new generation. |
| Read the full article - Powered by HealthLeaders |
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| Vericom Ignites Dynamic Communications for Miami Children's Hospital |
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Miami Children's Hospital uses Vericom's SoundCare to communicate more effectively with their most critical audiences and reach out to new generations of healthcare consumers. SoundCare is an important communications tool that will continue to help Miami Children's educate both this generation and the next. |
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| Read the complete Miami Children's Hospital Case Study |
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| Frequently Asked Questions (FAQ) |
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What is the difference between SoundCare and other forms of media/advertising?
Radio, TV, direct mail, billboards are all good tools. They are however, speaking to a wide audience that will include a large number of non-interested parties. SoundCare extends the reach of your marketing programs to millions of qualified consumers who are already contacting your organization. This audience has a relationship with you and is more willing to use your additional services or register for an event. SoundCare is an extension to your marketing efforts that puts you in front of a qualified audience every minute of every day.
SoundCare is less expensive than most marketing communications tools. Therefore, you can now afford to promote those services that do not have budgets large enough to warrant costly newspaper ads, interstate billboards, or television commercials.
Finally, SoundCare is more flexible than the marketing tools mentioned above. Once you've printed a direct mail piece or put up a billboard, it's very expensive to change. SoundCare, on the other hand, allows you to change messages as often as you want.
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