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Staying positive about conflict

Conflict is an integral part of healthcare; but the process and the outcome of conflict is not necessarily negative. This month, Joe Calloway explores how embracing the opportunity conflict presents can lead to positive outcomes, fostering our own personal growth and strengthening our relationships.

We hope you will benefit from this issue of HealthLink.

 
The Fewer, the Better
When Beebe Medical Center in Lewes, Del., was surveyed for a state quality award a few years ago, hospital leaders took one particular piece of feedback to heart: Get focused. The 135-staffed-bed coastal facility had added so many goals to its strategic plan that administrators could hardly find the forest for the trees. In addition to business goals, the list included The Joint Commission’s national patient safety goals and a host of other minutiae. “It’s easy to get distracted, because there are so many things to be concerned about,” says Jeffrey M. Fried, president and chief executive officer. “But if we want all of our departments and everybody in the organization to be on the same page with us, we can’t give them a plan that’s got 57 goals.”
 
  The Opportunity of Conflict
Joe Calloway
 
It’s stating the obvious to say that in healthcare, emotions can run high. Conflicts with patients, families, co-workers, and staff are just a part of the process. What most people miss is the opportunity that exists with any conflict. Successful conflict resolution often presents the greatest opportunity to strengthen a relationship.

Most of us have heard the enthusiastic cry of “hua” (hoo-ah) from a group of soldiers in response to an officer. What you may not know is that “hua” isn’t just a shout to express energy or excitement. “Hua” stands for “heard,” “understood,” and “acknowledged.” In the military, this confirms for an officer or fellow soldier that the message was received. In our world, “hua” can help us remember the essential steps in conflict resolution or problem recovery.

We have all experienced the maddening frustration of not being heard or understood in the face of a problem. It makes everything much, much worse. We’ve also experienced the amazing transformation of going from anger to relief to gratitude when someone listens to our problem and demonstrates that he understands what we’re saying and, more importantly, how we feel. When this person acknowledges what we’ve said with reassurance and an explanation of what will be done to help, it is like a massive weight has been lifted from our shoulders.

Like everything else in an organization, this is a cultural factor. Some groups have a culture of aggression. It’s an inefficient, ineffective way to work. Top performing organizations have a culture of assertive, honest conflict resolution, where there’s no hidden meaning, passive aggression, or focus on blame. The focus is where it should be, on resolving the problem and strengthening the relationship. It’s easy to be aggressive. It takes no thought and no intelligence. It’s tougher to master conflict resolution. But the payoff is that you create opportunities in the face of problems.

 
 
  SoundCare proves to be the most cost-effective marketing tool for Medical Center Hospital
Medical Center Hospital, TX relies on SoundCare to effectively promote its services, provide differentiation from the competition and bring in new patients. Medical Center Hospital has found SoundCare to be one of the most cost-effective forms of marketing that it has utilized.
 
March 2007
This Month's Article:
The Fewer, the Better


The Opportunity of Conflict

by Joe Calloway

SoundCare proves to be the most cost-effective marketing tool for Medical Center Hospital

Medical Center Hospital , TX

 

 
March
National Nutrition Month®
National Brain Injury Awareness Month
April
Cancer Control Month

Alcohol Awareness Month

 
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