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Health Observances:
2005 Health Observances Calendar Highlights.
May:
Asthma and Allergy Awareness Month
Skin Cancer Awareness Month
June:
Fireworks Safety Month
National Scleroderma Awareness Month
Vericom clients have full access to our Health Observances Calendar.
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Access the Health Observances Calendar.
Please call 800-800-1090 if you need a password or have forgotten yours.
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Choosing and submitting SoundCare messages is now easier than ever!
Visit the client section of the Vericom web site for our NEW and IMPROVED SoundIdeas submission process. |
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| Access More Frequently Asked Questions (FAQ) |
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| HealthLink Newsletter Archive |
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| Making Public Relations A Revenue Generator |
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Most hospitals that I know of regularly provide community health programs such as screenings, immunizations, and educational events. However,
not all healthcare marketers realize how to link these events to additional revenue for the hospital.
This month's article sheds some light on what can
be done to turn community health initiatives into events that benefit the community and your bottom line.
Enjoy this issue of HealthLink.
Robert J. Loeb, President & CEO
Vericom Corporation |
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| Turning Community Health Initiatives Into Revenue |
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Proactive health initiatives, in the form of Community Health Improvement (CHI) programs have long been a significant focus for hospitals, particularly those with religious, government, or community sponsorship and mission focus. They also serve as a basis for public relations and image building, for all kinds of hospitals, and for justifying and preserving tax-exempt status for nonprofit hospitals. They may help overcome recent scandals regarding the "overcharging" of un- and under-insured patients. But, like all hospital activities, they are under constant "attack" by payors who keep grinding down how much they contribute to hospital financing, and leave increasingly less margin to use for CHI efforts.
As Medicare, Medicaid and commercial health insurance all cut payment, wherever they can, and as the numbers of uninsured and amounts of payments required from insured patients with greater share of the payment burden both increase, the ability of hospitals to continue to fund CHI programs is constantly pressured. Unless endowments, fund-raising, grant support, and volunteer efforts can make up for declines in operating margins, the future of CHI is certainly precarious.
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| Read the full article - Powered by HealthLeaders |
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| Case Study - Vericom Helps Atlanta Medical Center Reach Out to the Community and Generate Revenue |
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One way Atlanta Medical Center is able to stand
out in a crowded healthcare environment is by offering programs and services that not only benefit the local community, but are also unique to their market. Vericom's SoundCare helps Atlanta Medical Center better educate consumers
about these services to fill events and drive subsequent revenue for the hospital.
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| Read the complete Atlanta Medical Center Case Study |
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| Frequently Asked Questions (FAQ) |
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Can I plan my SoundCare programs months in advance?
Yes. Vericom's Account Management team will work with you to develop your SoundCare programs for the next quarter, or the next year. We combine our health observances calendar and current healthcare news with your marketing initiatives to develop a powerful and productive long-term strategy.
Many clients have already taken advantage of this opportunity. Simply call your Vericom Client Relations Representative and she will direct you to your Account Manager. From there, all you have to do is carve out about an hour of time to spend
on the phone or in person with us. Our Account Managers will take on the burden
of combining your marketing initiatives with the latest news and health observances
to develop a complete SoundCare plan that supports your marketing goals.
To develop your long-term SoundCare strategy, call 800-800-1090 today.
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