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| Making Public Relations A Revenue Generator |
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We've all seen a lot of changes in healthcare over the years. Unfortunately, many topics start and stay at the highest levels. Looking at what is actually happening at the ground level can be a better indicator of what hospital marketers should focus on to meet corporate goals. From employers shifting healthcare costs to employees, to markets moving from hospitals to physician-shared facilities- the field continues to change.
I found these operational trends to be noteworthy and wanted to share them with you. Feel free to pass this information along to a colleague.
Robert J. Loeb, President & CEO
Vericom Corporation |
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Feeling the Impact: Key Operational Trends
in Healthcare |
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| Healthcare reform usually focuses on high level policy issues like mandated employer coverage, tax credit subsidies, Medicare and Medicaid, health saving accounts, quality incentives, and universal vouchers. In reality, observing bottom-up "operational" adjustments might offer greater insight than watching for signs in top-down machinations. Operational trends may fly under the radar, but they are profoundly transforming healthcare. These directional changes in operations shouldn't be overlooked by healthcare leaders: |
| Read the full article - Powered by HealthLeaders |
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| Positive Caller Experiences Thrive with SoundCare® at Kaiser Permanente |
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As consumers strive to set the course for their own healthcare plan, Kaiser continues to look to Vericom's SoundCare to supply their members with valuable information, increasing customer satisfaction and building loyalty to the Kaiser brand. See how SoundCare is helping Kaiser promote its current "Thrive" campaign in our latest case study. |
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| Read the complete Kaiser Permanente Case Study |
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| Frequently Asked Questions (FAQ) |
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Why is SoundCare so effective in consumer relationship management?
SoundCare personally connects your organization directly to your callers, forging stronger relationships with the communities you serve. Callers to your hospital already have, or desire a relationship with your organization. They are therefore more receptive to what you have to say. This gives you the opportunity to create a lasting bond every day with thousands of highly qualified consumers.
Even though SoundCare reaches millions of consumers, it's also a "high touch" solution- a solution that allows you to speak to your callers through your administrators, physicians, nurses, patients, etc. in real time. No other advertising medium can offer that. SoundCare delivers current and relevant messages that inform, educate, and drive action, providing your organization with an outstanding opportunity to effectively manage the relationship with your consumers with each and every call.
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