| Blogging your brand |
This month we take a look at
blogging in healthcare, living the promise of your brand, and how
one Vericom client, Kaiser Permanente, uses SoundCare to enhance
each member’s experience and build loyalty.
We hope that by
examining non-traditional media and new ways of communicating, we
will give you some tools and insight to help you better connect with
your key audiences. |
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Blogging in a healthcare
environment
What exactly is a BLOG anyway? And, what do blogs
have to do with healthcare? A blog – a web log or web journal – is a
public conversation starter. It is someone’s ideas, opinions, or
observations, published on a website, with an implied invitation to
join in the conversation and comment. Or not. A blog is a personal
journal of sorts. It can be a collection of thoughts about the
economy, politics, career, family, or just plain life. A blog can be
a diatribe about what’s wrong, what’s best, or what’s coming up
next. It is intended to spark conversation, camaraderie, or
controversy.
There are three basic types of blogs in
healthcare:
- Corporate – a hospital CEO might want to put
a face on a local healthcare facility and discuss trends, issues,
and innovation. (See http://runningahospital.blogspot.com – by Paul Levy, CEO of Beth Israel Deaconness in Boston.)
- Clinical – a physician or other healthcare
provider might want to inspire greater self-awareness and
responsibility for personal health management. (Visit http://www.kevinmd.com/blog/2007/05/flea.html - by Kevin Pho, MD, a practicing primary care physician.)
- Community – a healthcare management
professional might want to invite debate or data sharing on
managerial approaches to key business challenges and decisions.
(Look at http://www.practicevelocity.com/urgent_care/blog.html - by David Stern, MD, who also runs an urgent care consulting
practice.)
Blogs are an invitation to be part of a
relationship. If you blog, you are sharing your thoughts and ideas
because you want to connect with others, for purposes of discussion,
and perhaps to build consensus for action. Blogging can be an outlet
for your passions, your opinions, or your pursuits. It is also an
invitation for others to join in.
Who do you want to engage in conversation about
the healthcare issues you are most passionate about? You can
invite:
- Your community of patients and families to discuss how they
would like to see healthcare become more accessible, affordable,
or appropriate.
- The clinical community to discuss standards of care and how to
overcome barriers that can result in errors, excess, or ignorance.
- Your professional peers to discuss what managers are
experimenting with, what seems to be working (or not), and why.
To blog or not to blog? Try it and see how you
like it! And please let me know what you think. Email me at janet.guptill@kmatwork.com or call 314-963-7710.
The Vericom Institute for Learning (VIL) is
all about Building Indispensable Relationships. At
Vericom, we continually seek to learn about your challenges in
healthcare and how we can help you improve your communications and
relationships with your patients and consumers, employees, and
physicians. |
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Positive Caller Experiences
Thrive at Kaiser with SoundCare
Enhancing members'
experience during their calls through SoundCare has been instrumental
to Kaiser's branding efforts. SoundCare has supported Kaiser's
very successful "Thrive" campaign by building loyalty, supporting a
culture of excellence, and creating a positive member experience
while on-hold or in-queue.
“We have been able to build
loyalty to our ‘Thrive’ campaign by ensuring our members feel valued while
they wait on hold,” says Robb Munson, Vice President, Health Plan
Administration for Southern California.
Read the full case study
Living Your Brand Promise
You've seen the warm and
engaging television commercials and print ads. The building is new and
impressive from the outside. You find yourself actually looking forward to
your scheduled outpatient visit in spite of the knowledge that your
procedure will be uncomfortable. But after all, the ads all promise
high-quality, compassionate care. How bad can it be?
Read the full article |
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This Month:
Brought to you by the
VIL
by Janet
Guptill
A Case
Study
|
FAQ |
| How can SoundCare help build loyalty at
your organization?
SoundCare on-hold messaging delivers facility-specific
information to an already-captive audience: your callers. Use
SoundCare to:
Ensure your facility is your community's most trusted health
resource. Promote screenings, lectures and support
groups via SoundCare to show your facility’s commitment to
disease prevention and patient education.
Drive recruitment and retention by promoting employee
recognition and career opportunities. Let employees know that you
value their work and appreciate their
contributions.
Our Client Relations team can help you extend the reach of your
marketing campaigns by creating a SoundCare program that supports
your brand and meets your communications objectives. |
More FAQ's
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