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| How to better
connect with physicians |
We have many
offerings this month, from a free MP3 player
that includes a SoundCare demo to a Vericom
donation to Susan G. Komen for the Cure just for
viewing our NEW
ChannelCare turn-key digital signage
demo and giving us your feedback
(takes less than 3
minutes). Add to it, excellent
communication strategies targeting physicians
with Web 2.0 by Janet Guptill. And
for our clients, we're offering
a free SoundView for introducing SoundCare
to a friend (a $295
value).
Please let us know
what we can do to make HealthLink even more
relevant to the challenges you face every
day by emailing us at marketing@vericom.net. |
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| Web 2.0 in healthcare –
Targeting physicians |
What are you doing to improve
transparency in outcomes and costs in
partnership with your physicians? Are you using
web 2.0 tools to facilitate real-time data
sharing to reduce delays, avoid errors, and
improve accuracy in patient care decision
making? Now is a good time to use web 2.0 tools
to connect with your physicians and proactively
address transparency issues that are becoming
more and more a priority in healthcare.
We often hear about Healthcare Value
Management, but what does this mean? How will we
know when we have achieved it? Michael Porter in
his book, "Redefining Health Care" talks about
"value based competition," holding providers
(hospitals, doctors) accountable for their
outcomes as well as their costs. Regina
Herzlinger in her book "Who Killed Health Care?"
goes further to say that legislation should be
passed that would require all providers and
payors to publish audited price and outcome
statements, make information easily accessible
to the general public, and pay providers more
for treating sicker patients, using risk
adjustment methodology.
The U.S.
Department of Health and Human Services
(HHS.gov) has embraced these concepts with its
"Value-Driven Health Care" agenda, pushing for
greater transparency regarding health outcomes
and costs across the entire population.
Hospitals and doctors are being pressured to
become more "transparent" by publishing their
quality and price information, communicating and
exchanging relevant health information
community-wide, and promoting and rewarding
improvement in quality and efficiency of care.
If we know the time is coming when we
will have to "show our cards" to the general
public, shouldn't we start now to collaborate
with our physicians to ensure the best outcomes
for the least cost? You can make progress by:
Integrating test results data across sites
of care and making information available to your
physicians real-time through web-based secure
portals.
Providing access to electronic patient
records across all care providers in a community
so the necessary information is available when
care decisions are made.
Building in checks and balances for order
entry systems to help prevent medication errors
and other adverse patient events.
Our
healthcare system is filled with best-intention
people who are highly skilled and incredibly
conscientious. Now is the time to provide them
with the tools they need so they have the best
information available when it comes time to care
for their patients.
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The Vericom Institute for
Learning (VIL) is all about Building
Indispensable Relationships. Vericom,
we continually seek to learn about your
challenges in healthcare and how we can help you
improve your communications and relationships
with your patients and consumers, employees, and
physicians.
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SoundCare
Extends Norton's Marketing Message to Thousands of
Callers A Day |
| Norton Healthcare,
Kentucky's largest not-for-profit healthcare
provider has over 2,000 physicians in more than 40
locations. Vericom serves 38 Norton facilities
with SoundCare on- hold messaging and VoiceBlast,
voicemail communications. Our communications
solutions allow Norton to extend the reach of
their marketing programs, providing numerous
opportunities to develop additional revenue. |
| Read the full case study |
Five Physician
Mindsets |
| In what follows, I
describe five physician mindsets. Mindsets are
sets of beliefs or ways of things that determine
how one behaves or acts. Physician mindsets
change only slowly, are rooted in the present
and past, and reflect bottom-up cultural
beliefs. America is an overwhelming bottom-up
society. Most physician behavioral changes come
from the physician culture below rather than
from government above. |
| Read the full article |
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