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Vericom HealthLink Telecom Newsletter - June 2006

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The Employee Motivation Challenge
Motivating Employees. It's one of those topics that is endlessly debated and discussed, and someone always seems to come up with a new way to get people to perform optimally. We do know one size does not fit all. That's why we decided to provide you with some insight into motivating telecom professionals in the dynamic healthcare environment.

We hope you find the following information useful. Let us know what works for you.

Robert J. Loeb, President & CEO
Vericom Corporation

Motivating Employees to Improve Productivity
and Increase Morale
By Mike Mitchell

Do you know what really motivates your staff? Is it compensation, benefits, flexible hours - or all of these? A few years ago my hospital hired an outside source to help us improve employee retention, focusing in part on morale and motivation. The results showed that compensation was actually the third most important motivator in improving morale and thereby increasing employee retention.

If someone is paid to do a job and he does it well, then he keeps his job. Before I became a manager, this was my perception of all the motivation an employee needed. As I matured as a manager, I learned the true value of positive motivation. My department consisted of field engineers, all with the same job description and equivalent wages, but not everyone performed at the same level. My goal was to find a way to encourage the excellent performers to sustain their performance, while motivating the others to increase their level of productivity. I found the answer in a rewards and recognition program.

Concentrating on group goals as well as individual performance, I designed tasks around the team's strength and then capitalized upon it. Peer pressure increased the performance level of the average and poor employees, and excellent individuals were still rewarded even if the group did not make its goal. I was able to track individual needs and goals and provide feedback. The success in focusing on both the team and the individual was evident in improved productivity, increased morale, and a more enjoyable workplace.

Charles E. Day, author of Call Center Operations , identifies five types of motivation that management can use to improve employee morale and productivity. My thoughts are included to give you some ideas you can use in your department. These are not necessarily listed in order of importance.

  • Fair wages - As you conduct yearly employee evaluations, you can make adjustments for those individuals who deserve a higher wage.


  • Interesting work - You may need to be creative, as this can be difficult in some situations. For example, hospital operators usually have a limited range of work they can manage. Can you assign a small project or task, like reviewing a specific vendor invoice each month or recommend a training class, so as to vary the routine responsibilities and keep the job fresh?


  • Rewards and recognition - A thank you note is the perfect way to let an employee know he is valued. Does your hospital have a program that rewards excellence? If so, make sure your employees have the opportunity to participate. Design a "Wall of Fame" and display the awards and letters you've received complimenting your staff. Give a $25 gift certificate to employees who consistently do excellent work (even as part of their job).


  • Positive career path - This may be the most difficult type of motivation. Look for ways to increase your employee's responsibility (with additional compensation). Are there other departments in the hospital that present more opportunity? It may be difficult to lose a good person, but it also reflects well on your ability to hire an excellent performer when one of your employees transfers to another department for a better opportunity.


  • Job security - It may be up to your organization to provide stability, but it's your responsibility to convey a sense of job security to your employees. Individuals cannot perform optimally if they are constantly worried about their jobs.


  • As managers, we have a responsibility to our employees and organization to create an environment in which individuals can grow and flourish. Motivating our employees and rewarding achievement are ways in which we can bring excellence to our departments and the organization as a whole.


    Mike Mitchell, has over 20 years management and leadership experience in the Telecommunications Industry, He can be contacted at: mmitchell@telexcellence.com
    Telecommunications News You Can Use
    Viral about voice

    With 100 million-plus registered Skype users, and the other Internet giants - Google, Yahoo, Microsoft - moving rapidly to establish themselves as communications providers, telcos are facing a complicated competitive landscape. To successfully compete, they need to rethink their traditional marketing approaches, as well as their product strategy.
    Verizon Business offers comprehensive resilience service

    Verizon Business today unveiled the first of what it says will be a set of end-to-end solutions, launching a Business Resilience Solutions portfolio designed to help mid-sized to large businesses maintain continuity during large disasters or small service outages.
    VC: VoIP needs more innovative focus

    Innovation in the VoIP world is just starting, says one venture capitalist. And the entire industry needs to be looking beyond basic "find-me, follow-me" services to truly disruptive opportunities, according to Charles Moldow of Foundation Capital.
    We did some searching at www.amazon.com and the following books were recommended by readers as both valuable and insightful. We thought we would pass them on ...

    The Irwin Handbook of Telecommunications - by James Harry Green portrays existing and developing technologies in voice and data communications, and offers practical advice about changes in the telecom industry to assist you in understanding how these new technologies can impact the industry and your job. This information may help you keep your employees informed about industry changes, as well as inspire you to become more proactive in your job as you learn what can and will affect your future in telecom.

    Streetwise Motivating & Rewarding Employees - by Alexander Hiam details the core elements of employee attitude and motivation and tells you how to give feedback and boost performance. This book focuses on the importance of employees understanding what they're doing; why they're doing it; giving them challenges, and finally, letting them have some control. With positive, informational feedback, employees are able to judge for themselves just how well they are doing.

    Please let us know if you find any of these books helpful, or if you have others to recommend that we can share in this newsletter.
       
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