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| Medical Center Hospital |
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| SoundCare provides the most cost-effective way to attract new patients |
| SoundCare educates community about MCH's services to prevent "out migration" |
| SoundCare enhances MCH's role as a public health leader |
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| . “SoundCare brings us new patients, is delivered by a company that knows exactly what it’s doing, and offers the best return on investment for us,” |
Renee Henderson-Earls,
Executive Director of Communications and
Marketing |
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| MEDICAL CENTER HOSPITAL |
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| SoundCare proves to be the most cost-effective marketing tool for Medical Center Hospital |
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Medical Center Hospital (MCH) is a 363-bed facility providing comprehensive, compassionate medical care to the residents of Ector County, Texas and the surrounding counties of the Permian Basin. In this highly competitive market, MCH marketing knows that promoting services is necessary to stay visible and foremost in the minds of consumers, and return on marketing investment is crucial. Vericom's SoundCare on hold communications solution enables MCH to promote its services, differentiate itself from the competition, and bring in new patients more cost-effectively than any other marketing medium.
As a public hospital, MCH will treat any individual with the best of care regardless of his or her ability to pay. Still, people have a choice and with significant competition in the area, MCH's advertising strategy is aggressive. "We have found our on hold messages to be one of the most cost-effective forms of marketing that we utilize. We are able to personalize each message and tell our callers what services we provide here at Medical Center. While a caller is on hold, we have the chance to capture their attention for a few seconds, and educate them on what we have going on here at MCH," says Bill Webster, Chief Executive Officer, Medical Center Hospital.
MCH marketing also relies on advertising to spread the word about their exceptional patient care and customer service. They know that the reputation they"ve built through word of mouth and patient education will help people to make the right choice in utilizing MCH. "People have choices not only within our community, but they can also leave town and go to Houston or Dallas for care," says Renee Henderson-Earls, Executive Director of Communications and Marketing. "Through SoundCare, we are able to let them know we are going to treat them like our own family. It is this difference in service and compassion which sets us apart from the competition."
SoundCare delivers real results for MCH. Focus groups have demonstrated that people remember learning about MCH's offerings through SoundCare. As an added value, SoundCare enables MCH to be a good corporate citizen and advances its role as a public health leader by making health information more readily available to the community. 'soundCare brings us new patients, is delivered by a company that knows exactly what it's doing, and offers the best return on investment for us," says Earls.
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