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| Westside Regional Medical Center |
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| Crisis communication - CEO uses SoundView to personalize
communications and inform callers
about emergency preparedness. |
| Connecting with Consumers - SoundCare continually connects HCA
facility to its community with fresh
messages delivered in real-time. |
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| 'soundCare enables us to inform the
public of our preparedness for
hurricanes and other emergencies.
Our community needs to know we can
handle any crisis, and SoundCare
helps us provide that assurance." |
Earl Denning
CEO
Westside Regional Medical Center |
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| 'soundCare messages are always fresh. Callers are more in tune with what
we are saying because we are communicating in real-time. SoundCare
enables us to keep everything new so we know people are listening." |
Monique Myara
Marketing Coordinator
Westside Regional Medical Center |
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| Westside Regional Medical Center |
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Vericom Increases Community Connections
for HCA Hospital |
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Westside Regional Medical Center
Westside Regional Medical Center in
Plantation, Florida serves the Broward County
community with high quality, patient-centered
healthcare. A 224 bed facility, Westside
Regional is one of the 13 HCA sister hospitals
in Florida, and one of approximately 20 HCA
sites benefiting from Vericom's SoundCare
on hold and in queue communications solutions.
A deeply entrenched community focus and
membership in HCA, the nation's largest
healthcare system, gives Westside Regional an
advantage in their ability to provide high-quality
patient care through innovative technologies and
a concentration on patient safety. |
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SoundCare Helps Marketing Connect
Vericom assists Westside Regional in their
"patients-first" approach by supporting their
key marketing initiatives. Westside Regional
depends on SoundCare to provide a wide
array of communications services to the local
community, including general facility
information, health and wellness education,
medication reminders, and service line
promotion. SoundCare also increases
visibility for new physicians and services. |
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SoundView"a Direct Connection to Callers
Providing information about emergency
preparedness and being able to carefully
communicate during a crisis is important to
Westside Regional. The hospital has personalized its crisis communications by including
SoundViews, unique SoundCare messages
developed from one-on-one interviews.
SoundView messages command the listener's
attention through their sincerity and the speaker's
investment in the topic.
"We have even used our CEO, Earl Denning, in
messages, and we know people appreciate hearing
a recognizable voice," says Monique Myara,
Marketing Coordinator for Westside Regional.
"When our CEO delivers a message himself, it
definitely has more impact. Vericom gives us the
opportunity to communicate to our callers in ways
we couldn"t with other communications tools." |
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Interesting Messages Make Better Connections
Capturing and holding callers" attention is critical,
and Westside Regional aims to always keep
messages fresh and interesting. Vericom's
SoundIdeas, a library of health messages updated
monthly, ensure Westside communications are
always current, timely, and relevant. "If messages
are stale, then people don"t listen," says Myara.
The marketing team knows callers are listening
because of the positive feedback they routinely
receive from patients, physicians, and staff. 'soundCare enables us to change our messages
frequently. Callers stay interested and informed,
and as a result, they look to us as an important
information source," adds Myara. |
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High Level Connections and a Local Focus
As a community hospital, Westside Regional does
not always promote their HCA affiliation. However,
the benefits of belonging to the largest healthcare
system in the U.S. are certainly passed on to
patients and staff. Communicating these benefits
via the right marketing tools helps strengthen
Westside Regional's connection with their
community. "We look to SoundCare to create
awareness of all we have to offer here at Westside
Regional Medical Center," says CEO Denning.
'soundCare lets our community know we have high
quality services they can depend upon right in their
own neighborhood." | |
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